Insights · Frameworks · Playbooks

The Ecco India journal.

What we're learning from running ads, building sites, and scaling brands — written for operators, not theorists.
How We Scaled a D2C Brand from ₹2L to ₹40L/month on Meta Ads
Performance Marketing Dec 12, 2025

How We Scaled a D2C Brand from ₹2L to ₹40L/month on Meta Ads

The exact creative testing framework and audience structure we used to break the plateau.

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The Local SEO Playbook for Indian Service Businesses
SEO Nov 28, 2025

The Local SEO Playbook for Indian Service Businesses

From GBP optimization to citations — what actually moves Map Pack rankings in 2026.

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9 AI Tools We Use Daily at Ecco India
AI Marketing Nov 14, 2025

9 AI Tools We Use Daily at Ecco India

Our internal stack for creative, copy, research, automation, and reporting.

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The WhatsApp Broadcast Strategy That 4x'd Our Client's Repeat Orders
WhatsApp Marketing Oct 30, 2025

The WhatsApp Broadcast Strategy That 4x'd Our Client's Repeat Orders

Segmenting, scripting, and timing broadcasts using the WhatsApp Business API.

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Anatomy of a Landing Page That Converts at 18%
CRO Oct 15, 2025

Anatomy of a Landing Page That Converts at 18%

The structural choices that separate high-CVR pages from average ones.

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Google Performance Max — When to Use It and When to Avoid It
Google Ads Sep 27, 2025

Google Performance Max — When to Use It and When to Avoid It

Honest take after running PMax across 40+ accounts.

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